CLIENT
Ukrainian Catholic
University Foundation
US-based NPO on a mission to raise funds, friends, and support for UCU
Ukrainian Catholic
University Foundation
US-based NPO on a mission to raise funds, friends, and support for UCU
SERVICES
Comms Strategy/ Public Relations/ Photo & Video Production/ Digital Marketing/ Content Production/ Branding Placements Creation / Event Support
Comms Strategy/ Public Relations/ Photo & Video Production/ Digital Marketing/ Content Production/ Branding Placements Creation / Event Support
YEAR
2024
2024
TEN-HOUR TIME DIFFERENCE TO MAKE A DIFFERENCE
How We Crafted Communications in Palo Alto from Ukraine?
CLIENT
Ukrainian Catholic University Foundation US-based NPO on a mission to raise funds, friends, and support for UCU
SERVICES
Comms Strategy/ Public Relations/
Photo & Video Production/ Digital Marketing/ Content Production/ Branding Placements Creation / Event Support
СHALLANGE
🇺🇸🦅
to convey to the American audience that supporting UCU means supporting tangible changes for Ukraine's future, with Stanford Ignite Ukraine as clear evidence.
to convey to the American audience that supporting UCU means supporting tangible changes for Ukraine's future, with Stanford Ignite Ukraine as clear evidence.
WE HAD ONE OFFLINE EVENT AND A TEN-HOUR TIME DIFFERENCE TO MAKE A DIFFERENCE.
SOLUTION
SOLUTION FROM STRATEGY TO REALITY
discovery
production
delivery
February
March
geo
USA
USA
СAMPAIGN CONCEPT
Everything revolved around the Stanford Ignite Ukraine Networking Reception, where the UCU Foundation, together with the Consulate General of Ukraine in San Francisco, was set
to welcome 42 Ukrainian entrepreneurs arriving to study at Stanford with open arms. Our role was to tell Americans about this event just as compellingly as we had previously shared the story of the Stanford Ignite Ukraine program with Ukrainians.
We look forward to seeing you on March 22
WHAT ABOUT DELIVERABLES?
Before the Event
Prepare
Спершу база — комунікаційна стратегія, медіаплан та меседж бокс до всіх сегментів ЦА. Далі — деталі, аби Stanford Ignite Ukraine Networking Reception пройшла на ура:
промо-ролик, лендінг-пейдж, допомога в написанні листів запрошень та в кампанії email-маркетингу, SMM, створення й візуальне оформлення діджитал & офлайн ассетів на подію, запрошення локальних медіа. Не забули й про комунікаційний гайд, щоб всі стейкхолдери звучали в один голос.
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During the Event
See Through the Lens
Співорганізатори події, UCU Foundation та Генеральне консульство України
в Сан-Франциско, зробили неможливе, аби її програма була “top-tier”. Уявіть собі серед спікерів Пенні Пріцкер чи Майкла Мак-Фола. А зафільмувати магію взаємодії українських підприємців зі спільнотою Кремнієвої долини нам допомогли наші партнери, талановиті українці в Пало-Альто.
After the Event
Win Through Communication
А це означає багато пост-комунікувати, контент-кріейтити в блозі, соцмережах, каналах стейкхолдерів та пітчити закордонні медіа. І вишенька на торті - створити відеоролик з коментарями ключових стейкхолдерів, що зрезонує.
First, the groundwork — a communication strategy, media plan, and a message box tailored to all target audience segments.
Next, the details to ensure the Stanford Ignite Ukraine Networking Reception is a success: promo video, landing page, assistance with writing invitation letters and the email marketing campaign, SMM, creation and visual design of digital and offline assets for the event, and local media outreach. Rest assured, we didn’t forget the communication guide to keep all stakeholders speaking with one voice.
The Ukrainian Catholic University Foundation and the Consulate General of Ukraine in San Francisco, as co-organizers of the event, did the impossible to make the program truly top-tier. Imagine having speakers like Penny Pritzker or Michael McFaul. Our talented Ukrainian partners in Palo Alto helped us capture the magic of the connection between Ukrainian entrepreneurs and the Silicon Valley community.
This means engaging in extensive post-event communication, creating content for the blog, social media, and stakeholders' channels, as well as pitching to international media. And the cherry on top was the video we produced, featuring key stakeholders' comments that truly resonated.
AND RESULTS
We never made it to Palo Alto, but we definitely made some noise there
150+
guests attended the Stanford Ignite Ukraine Networking Reception
+33%
increase in traffic to the UCU Foundation website after the event, with 92% of the new audience coming from the U.S., Canada, the UK, Poland, Ukraine, and Central European countries
organic mentions in the US-BASED media including Voice of America and Radio UA Chicago
// on Voice of America , we discussed Stanford Ignite Ukraine and its impact on Ukraine's future.
// in a live broadcast on Radio UA Chicago , top representatives from the UCU Foundation spoke about education as a transformative force and the role of the UCU Foundation in supporting the university.
WHAT’S THE CLIENT’S FEEDBACK?
NEED A CREATIVE CHANGE FOR YOUR MARKETING & PR?
let’s talkCREATIVE TEAM
Client:
UCU Foundation
Agency:
ddd agency
CEO:
Nazar Trokhymchuk
Creative Director:
Nazz Oliynyk
Art Director:
Olena Livshuk
Chief Digital Marketing Officer:
Ksenia Kozhushko
Social Media Manager:
Alina Maksymiv
Chief PR & Communications Officer:
Mariana Romaniak
PR & Communications Manager:
Iryna Zhemelko
Chief Technology Officer:
Oles Pryhoda
Chief Operating Officer:
Olena Pryshliak
Photographer:
Anna Lysun
Videographer:
Tania Kusso
Video Editor:
Bohdan Koshyk
UCU Foundation team
Trillion Creative team
Consulate General of Ukraine in San Francisco team
Client: UCU Foundation, Agency: ddd agency.
CEO: Nazar Trokhymchuk, Art Director: Olena Livshuk, Chief Digital Marketing Officer: Ksenia Kozhushko, Social Media Manager: Alina Maksymiv, Chief PR & Communications Officer: Mariana Romaniak, PR & Communications Manager: Iryna Zhemelko, Chief Technology Officer: Oles Pryhoda, Chief Operating Officer: Olena Pryshliak, Photographer: Anna Lysun Videographer: Tania Kusso, Video Editor: Bohdan Koshyk
UCU Foundation team
Trillion Creative team
Consulate General of Ukraine in San Francisco team
CEO: Nazar Trokhymchuk, Art Director: Olena Livshuk, Chief Digital Marketing Officer: Ksenia Kozhushko, Social Media Manager: Alina Maksymiv, Chief PR & Communications Officer: Mariana Romaniak, PR & Communications Manager: Iryna Zhemelko, Chief Technology Officer: Oles Pryhoda, Chief Operating Officer: Olena Pryshliak, Photographer: Anna Lysun Videographer: Tania Kusso, Video Editor: Bohdan Koshyk
UCU Foundation team
Trillion Creative team
Consulate General of Ukraine in San Francisco team