CLIENT
CfE accelerator
Українського католицького університету
CfE accelerator
Українського католицького університету
SERVICES
STRATEGY / CO-BRANDING / Omni-Channel digital campaign /PUBLIC RELATIONS / digital marketing
STRATEGY / CO-BRANDING / Omni-Channel digital campaign /PUBLIC RELATIONS / digital marketing
YEAR
2023-2024
2023-2024
send this to your СЕО
How ddd agency backed up Ukrainian entrepreneurson their journey to Stanford education?
Клієнт
CfE accelerator Українського католицькогоуніверситету
ПОСЛУГИ
STRATEGY / CO-BRANDING / Omni-Channel digital campaign /PUBLIC RELATIONS / digital marketing
CHALLENGE
🔗
forge a unique program identity and establish market recognition to inspire entrepreneurs joining future rounds
📡
Capture the attention and drive Ukrainian entrepreneurs & innovators, who are always on the go, to apply for the program
🙌
Expand the CfE accelerator's brand positioning focus from start-ups to small and medium-sized businesses
SOLUTION
From strategy to reality
discovery
production
delivery
NOVEMBER 2023
DECEMBER 2023
JANUARY 2024
geography
Ukraine
Ukraine
campaign concept
So what we did? Ignited, u know.
Our team stepped into the project with complex ideas and solutions,
while “Stanford” name worked as magic.
Our team stepped into the project with complex ideas and solutions,
while “Stanford” name worked as magic.
1
create a brand
We presented the client with 10 variations of the tagline, which consolidated both missions of the CfE accelerator UCU with the original program tagline.
We presented the client with 10 variations of the tagline, which consolidated both missions of the CfE accelerator UCU with the original program tagline.
2
implement visual concept
Our challenge was to merge the distinct identities and visual guidelines of Stanford Graduate School of Business and CfE accelerator UCU and design new visual system for the program.
Our challenge was to merge the distinct identities and visual guidelines of Stanford Graduate School of Business and CfE accelerator UCU and design new visual system for the program.
Приймаємо оцінки на Behance.
3
build communications
Time to raise the bar. Let's make sure all the entrepreneurs are talking about Stanford Ignite Ukraine. Just in one month.
Time to raise the bar. Let's make sure all the entrepreneurs are talking about Stanford Ignite Ukraine. Just in one month.
Share your rating on Behance
*The Stanford Ignite Ukraine program was launched by the CfE accelerator together with the Stanford Graduate School of Business, with the support of the Ministry of Economy of Ukraine, the USAID Program "Competitive Economy of Ukraine" and the Ukrainian Catholic University.
what about deliverables?
CAMPAIGN PROMO
Successfully executed an extensive communication strategy, including the activation of digital campaigns across 120 channels. Our efforts involved the conduct of target audience research, the development of PR and SMM communications, extensive content creation, photo and video production, the program landing page development, engaging opinion leaders from the business community, implementation of paid advertising and email marketing. Throughout the process, we closely collaborated with stakeholders, leveraging partner channels and establishing distribution guidelines for them.
РЕЗУЛЬТАТИ
113
згадок у медіа про
Stanford Ignite Ukraine
без копійчини з нашого боку.
Stanford Ignite Ukraine
без копійчини з нашого боку.
Економічна Правда, Forbes, NV, AIN.UA, AIN.Business, Vector, The Village, Delo, The Page, Speka, БізнесЦензор, РБК-Україна, Osvita.ua, ШоТам, Biz.ligazakon, InVenture, Zaxid.net, Bazilik, Platfor.ma, Урядовий кур’єр та інші.
1 150 000
organic reach
of omni-channel communications
of omni-channel communications
+832%
media visibility index growth
compared to the pre-campaign period
compared to the pre-campaign period
977
program applicants with wide geo: Kyiv, Lviv, Kharkiv, Odesa, Ivano-Frankivsk, Dnipro, Donetsk, Kherson, Zaporizhzhia
42
entrepreneurs from were chosen to join the first round of the Stanford Ignite Ukraine
program
Відгуки
А ЯК КЛІЄНТУ?
IVAN PETRENKO: Executive Director at CfE accelerator & Managing Partner at Angel One Fund
А ЯК НАМ?
NAZAR TROKHYMCHUK: Chief Executive Officer at ddd agency
NEED A CREATIVE CHANGE FOR YOUR MARKETING & PR?
let’s talkcreative team
Client:
CfE acceleratof UCU
Agency:
ddd agency
CEO:
Nazar Trokhymchuk
Creative Director:
Nazz Oliynyk
Art Director:
Olena Livshuk
Graphic Designer:
Solomiia Maryniuk
Chief Digital Marketing Officer:
Ksenia Kozhushko
Social Media Manager:
Alina Maksymiv
Chief PR & Communications Officer:
Mariana Romaniak
PR & Communications Manager:
Iryna Zhemelko
Chief Technology Officer:
Oles Pryhoda
UX/UI Designer:
Vitalii Zakharenko
Chief Operating Officer:
Olena Pryshliak
CfE accelerator UCU team:
Executive Director
Ivan Petrenko
Project coordinator
Daryna Prydka
Сhief Operating Officer
Margaret Velebnyk
Client: CfE accelerator UCU, Agency: ddd agency.
CEO: Nazar Trokhymchuk, Creative Director: Nazz Oliynyk, Art Director: Olena Livshuk, Graphic Designer: Solomiia Maryniuk, Chief Digital Marketing Officer: Ksenia Kozhushko, Social Media Manager: Alina Maksymiv, Chief PR & Communications Officer: Mariana Romaniak, PR & Communications Manager: Iryna Zhemelko, Chief Technology Officer: Oles Pryhoda, UX/UI Designer: Vitalii Zakharenko, Chief Operating Officer: Olena Pryshliak.
CfE accelerator UCU team: Executive Director at CfE Accelerator: Ivan Petrenko, Project coordinator: Daryna Prydka, Сhief Operating Officer: Margaret Velebnyk.
CEO: Nazar Trokhymchuk, Creative Director: Nazz Oliynyk, Art Director: Olena Livshuk, Graphic Designer: Solomiia Maryniuk, Chief Digital Marketing Officer: Ksenia Kozhushko, Social Media Manager: Alina Maksymiv, Chief PR & Communications Officer: Mariana Romaniak, PR & Communications Manager: Iryna Zhemelko, Chief Technology Officer: Oles Pryhoda, UX/UI Designer: Vitalii Zakharenko, Chief Operating Officer: Olena Pryshliak.
CfE accelerator UCU team: Executive Director at CfE Accelerator: Ivan Petrenko, Project coordinator: Daryna Prydka, Сhief Operating Officer: Margaret Velebnyk.